The legend Old spice man has made quite a come back through the New Old spice man. That is a really interesting method of grabbing attention. As well-known and well-liked Isalah Mustafa is recently occupied with all sources of movie projects, perhaps this is one way of getting his engagement back. Or this is just another way of getting your attentions back.
It's been while since the last post of Old Old spice guy on the Old spice main Youtube channel, and we all know that this fabulous "your man and I" strategy would not last forever. This internet duel/ challenge [or as what they call "Mano a Mano"] is a brilliant idea, at least for now.
I get the feeling of cheesiness from the new [temporarily] Old spice spokesman Fabio: the long hair, the old fashion lines, the skinny tank with high-cut trousers [what is that??? compare to the fabulous Mustafa]. P&J actually makes heaps of girls yelling for Mustafa to come back [which is ATTENTION]. A great idea to gain back popularity. Using and integrating all types of social media (Youtube, Twitter and Facebook), Old spice is having a great start for their come back.
As though hate the new character, I find myself skimming thru all of his youtube clips to see how he plans to deal with Mustafa's hilarious seriousness. Well done, Old spice!
I would love to see how Old spice will make netizens more engaged in this duel [since what I realise is the views for those recent vids are not so great anymore.]
Wednesday, 27 July 2011
Tuesday, 26 July 2011
Social media and Zipia
Good day everyone, my name is Nia. I'm a marketing student, really into marketing, Batman and Spiderman (Wait, what?). Anyway, for the next three month, I'm gonna keep this blog going as a part of my course requirements. I'll see how things go after that.
So, the big question will be placed now. "What is Social media marketing?"
Quite a really big one, right? I can't give the perfect answer, since I'm no pro to this field. But to some extend, to use social media marketing is to make the best out of those online social network, to get people to speak up [or type up?!]. It has the same sense of the traditional Word of mouth that has been taught in every Marketing class for years before Online network is actually popular.
The benefit of Social media marketing is it's free [or it appears to be free, I might touch on this in some later blogs], it can approach a HUGE number of people potentially, and it is up-to-date. The turn-off point is we cant seem to have the perfect way to Social media, it has to be upon the situation, it changes everyday, so your method can be "old" just after a month. You also cannot manipulate people online, one wrong choice can lead to a viral criticism [Huhm, I think I need to write a blog about this as well, interesting!].
That should be about it for the brief introduction, now, how about a small case study. Introducing to you guys Zipia.net. Zipia.net is a Korean online fashion store. It touches on the needs to follow up the trending Korean fashion that has its growing affection all over not only Asian countries but any Kpop, Kmovies, or Kdramas fans anywhere out there. So to be brief, it sell clothing and accessories online only if you buy over USD300. The only thing that I find interesting about this online store is the choice of where to advertise its site. If you are a fan of Kpop, you will know Allkpop.com, where every single news about Korean music are translated and posted not daily but hourly [literally, I'm not joking, they seriously do have a lot of staffs to keep up with all those news]. And, of course, where else should a site like Zipia place their ads? On the homepage banner of Allkpop.com, ta da!
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This is just an example of how to make use of such social media like Allkpop.com news page.
Apart from that, they also set up a Facebook page, which is actually active, not like some other pages. In their Facebook page, they assist customers with question about buying and shipping in details. This is the thing I actually appreciate a lot. Some of the pages are just there for the sake of being there, if you know what I mean. However, as being an online business, the worst thing about Zipia is their actual website. It is really not convenient to deal with. But that would be another story though.
So, some of my points are made here, how about yours? Give me your thoughts, because I would love to know more about this topic.
So, the big question will be placed now. "What is Social media marketing?"
Quite a really big one, right? I can't give the perfect answer, since I'm no pro to this field. But to some extend, to use social media marketing is to make the best out of those online social network, to get people to speak up [or type up?!]. It has the same sense of the traditional Word of mouth that has been taught in every Marketing class for years before Online network is actually popular.
The benefit of Social media marketing is it's free [or it appears to be free, I might touch on this in some later blogs], it can approach a HUGE number of people potentially, and it is up-to-date. The turn-off point is we cant seem to have the perfect way to Social media, it has to be upon the situation, it changes everyday, so your method can be "old" just after a month. You also cannot manipulate people online, one wrong choice can lead to a viral criticism [Huhm, I think I need to write a blog about this as well, interesting!].
That should be about it for the brief introduction, now, how about a small case study. Introducing to you guys Zipia.net. Zipia.net is a Korean online fashion store. It touches on the needs to follow up the trending Korean fashion that has its growing affection all over not only Asian countries but any Kpop, Kmovies, or Kdramas fans anywhere out there. So to be brief, it sell clothing and accessories online only if you buy over USD300. The only thing that I find interesting about this online store is the choice of where to advertise its site. If you are a fan of Kpop, you will know Allkpop.com, where every single news about Korean music are translated and posted not daily but hourly [literally, I'm not joking, they seriously do have a lot of staffs to keep up with all those news]. And, of course, where else should a site like Zipia place their ads? On the homepage banner of Allkpop.com, ta da!
This is just an example of how to make use of such social media like Allkpop.com news page.
Apart from that, they also set up a Facebook page, which is actually active, not like some other pages. In their Facebook page, they assist customers with question about buying and shipping in details. This is the thing I actually appreciate a lot. Some of the pages are just there for the sake of being there, if you know what I mean. However, as being an online business, the worst thing about Zipia is their actual website. It is really not convenient to deal with. But that would be another story though.
So, some of my points are made here, how about yours? Give me your thoughts, because I would love to know more about this topic.
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