New Old spice man?

The legend Old spice man has made quite a come back through the New Old spice man. That is a really interesting method of grabbing attention. As well-known and well-liked Isalah Mustafa is recently occupied with all sources of movie projects, perhaps this is one way of getting his engagement back. Or this is just another way of getting your attentions back.

It's been while since the last post of Old Old spice guy on the Old spice main Youtube channel, and we all know that this fabulous "your man and I" strategy would not last forever. This internet duel/ challenge [or as what they call "Mano a Mano"] is a brilliant idea, at least for now.

I get the feeling of cheesiness from the new [temporarily] Old spice spokesman Fabio: the long hair, the old fashion lines, the skinny tank with high-cut trousers [what is that??? compare to the fabulous Mustafa]. P&J actually makes heaps of girls yelling for Mustafa to come back [which is ATTENTION]. A great idea to gain back popularity. Using and integrating all types of social media (Youtube, Twitter and Facebook), Old spice is having a great start for their come back.

As though hate the new character, I find myself skimming thru all of his youtube clips to see how he plans to deal with Mustafa's hilarious seriousness. Well done, Old spice!

I would love to see how Old spice will make netizens more engaged in this duel [since what I realise is the views for those recent vids are not so great anymore.]