True or not, the most developed and profitable areas in Facebook is not advertising, it is gaming. Zynga, and now EA, they are playing out their cards on the most popular social media page, Facebook.
EA game title The Sims Social has seen its monthly average users surpass that of Facebook giant Farmville on the social network. In total it now has an monthly average user base of 36m users.
Only a few weeks into the Facebook games market, The Sims Social is already surpassing two of Zynga’s most popular and successful games on Facebook, Zynga Poker and Empires & Allies. That’s impressive considering The Sims Social is almost brand new. Yes, it does have its loyal followers who know the massive EA franchise, The Sims, but these numbers are still very fascinating to watch.
Only a few weeks into the Facebook games market, The Sims Social is already surpassing two of Zynga’s most popular and successful games on Facebook, Zynga Poker and Empires & Allies. That’s impressive considering The Sims Social is almost brand new. Yes, it does have its loyal followers who know the massive EA franchise, The Sims, but these numbers are still very fascinating to watch.
However, Zynga’s still looking good with behemoths such as CityVille but they are definitely starting to pay more attention with the numbers The Sims Social is putting out in such a short time frame.
What do you think? The Sims Social will last and out run CityVille totally? And if it does, does that create incentives for you to start buying and playing more of EA offline games? Let me know by leaving comments below.
I have never played any of these games except for poker once or twice. But with games, (as with all other console games), just wait until the next more exciting thing come about. Yes you will always have your loyals but then you must also keep developing to keep them.
ReplyDeleteRoss
I just tried to play some of them, but none has been able to keep me for more that 2 weeks, maybe it's me, not the game's fault! But I agree with you, that they need to keep the excitement coming!
ReplyDeleteThe beauty of SM for gaming is that the network of friends already exists, so games with a social component (such as Sims or Farmville) can easily tap into these connections - a very clever use of SM.
ReplyDeleteIt's interesting to see that Google are also aware of the power of gaming through social networks... have you seen that they have already launched a games section on Google+?
I was about to say G+ also realises the big fish like social game. The network is actually what makes those games so popular in the 1st place. Very interesting, those games can bring profit, also can bring bad responds. I know many people who gets annoyed with the number of invitations to plays and notices from their friends.
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